Social media

Social media refers to online platforms and applications that enable users to create, share, and interact with content, connecting people and communities worldwide. In Jamaica, social media is a cornerstone of the Digital Jamaica movement, offering individuals, businesses, and organizations a powerful tool to engage with audiences locally and globally. Platforms like Facebook, Instagram, TikTok, and Twitter are widely used to promote products, share cultural stories, and build brand awareness. When paired with domain registration and a strong online presence, social media becomes a key driver of traffic to websites, helping businesses showcase their offerings and grow their customer base. Use cases include Jamaican entrepreneurs advertising their services, artists sharing their work with international audiences, and tourism operators highlighting the island’s beauty to attract visitors. Social media is a dynamic space where Jamaicans can amplify their voices, foster connections, and leverage technology to create opportunities in a rapidly evolving digital landscape.